BROW POWER UNIVERSAL EYEBROW PENCIL

WHY YOU'LL LOVE IT

Discover IT® You asked and we listened! Developed with plastic surgeons and dermatologists, your best-selling, award-winning eyebrow pencil now comes in four universal shades to match every hair color—from the blondest blonde to the darkest brunette! Featuring an exclusive oval tip that mimics the look of natural eyebrow hair, Brow Power adjusts to your eyebrow color based on pressure and works to completely cover gray for your best eyebrows yet! The budge-proof formula ensures natural-looking brows that last with brow-loving biotin and proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have thin eyebrows, sparse eyebrows or no eyebrows at all—while the built-in spooley brush does the work for you. IT’s truly your brows but better!

Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results. Experience the IT Beauty difference!

HOW TO APPLY

Apply softer strokes of Brow Power Universal Eyebrow Pencil for lighter hair colors (like blonde and gray eyebrows) and press harder for darker tones (brown and black) —the harder you press, the deeper your color!

• If your eyebrow color is on the lighter side of your shade family (platinum blonde, for example), you’ll want to apply the Universal Blonde shade using softer strokes.
• If your hair color is jet black, you’ll want to apply the Darkest Brunette shade using harder strokes.
• To finish, lightly brush through brows with the built-in spooley brush for a natural, polished look. Or, for added definition, apply Brow Power Filler Volumizing Fiber Eyebrow Gel on top.

KEY BENEFITS

• Best-selling, award-winning brow pencil mimics the look of real hair
• Budge-proof formula adheres to skin for the look of natural eyebrows that last
• Universal shades transform to all hair colors based on pressure
• Brow-loving biotin, saw palmetto and antioxidants

BEAUTY TIPS

To create your most beautiful, natural eyebrows yet, follow these IT Tips: (1) The start of your eyebrow should line up directly with the edge of your nose; (2) Your eyebrow arch should align to the outer edge of your iris, and (3) The end of your eyebrow should line up with the outer corner of your eye!